FLOU-FLOU is a women’s ready-to-wear brand with a multidisciplinary approach to design. Each season, a curated selection of unique elements is revealed. Founded in 2018 in New York, FLOU-FLOU builds its foundation on a particular sensibility know as the "modern imagination." The name (pronounced "Floo-Floo") is taken from the English onomatopoeia (Frou-Frou) meaning "Poof, out of thin air." The collections draw on a modern sensibility and classic artisanal craftsmanship to create unique pieces that are designed to celebrate individual expression.





Each collection is designed in-house in New York and produced in China, South Korea and U.S. At a time when the pace of fashion trends has reached unsustainable heights, we work with local artisans and ateliers to create small collections on a made-to-order system to eliminate waste and overproduction. Each FLOU-FLOU piece is created with exceptional craftsmanship, using the finest materials.